Over the years, I've noticed something interesting. When business starts to slow down, most owners don't immediately think, "I should hire a marketing advisor." Their first instinct is usually to cut costs or run more ads. And honestly, I understand why. When sales are down, spending money on professional advice can feel like a luxury. Unfortunately, that's often when an objective analysis is needed the most. One of the most common mistakes businesses make is investing in mar

AI-generated images have significantly changed creative labor by making visual production more affordable and accessible for anyone who wants to present information visually. These AI-generated photos had a significant impact on small businesses since they eliminated the barrier to entry for looking "professional." Before AI, a business owner needed: • A designer • A photographer • Editing software • Creative knowledge • Time • Budget Now a restaurant owner, barber, realtor,

When working with a client for the first time, or when there is not yet a strong foundation of trust, what gets shared is not always the reality of the business but rather a controlled version of it. At that early stage, the client is still evaluating the agency just as much as the agency is evaluating them. Clients usually do not withhold information out of malice, but because they are not ready to hand over everything before understanding who they are working with and how t