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Bite-sized knowledge
Marketing is like a burger.
Layered and filling. That’s why we like to serve it one bite at a time.
Each post is a small, easy-to-digest insight from a different industry, a quick taste that’s easy to chew on but still full of flavor. Go ahead, take a bite.


Lead buying: costs, risks, and smart strategies for businesses
Discover the essentials of buying leads, including typical costs, risks, and strategies for businesses. Learn the hidden realities most firms don’t disclose, and get practical guidance to make lead buying more effective while avoiding common pitfalls.
NETZ Webmasters
Sep 287 min read


Behind the closed door, what restaurant failures really tell us
Walk down Penn Street in Reading, through downtown Lancaster, or across Hamilton Street in Allentown, and you’ll notice a familiar...

Sieglinder Oeckel
Sep 73 min read


Why your customers ignore your content (and What to Do About It)
Running a business today takes more than offering a good product or service, you also need to communicate its value in a way people...

Sieglinder Oeckel
Sep 13 min read


When Marketing Sells the Unsellable
Marketing is a tool. Like fire, it can warm a home or burn it down. At its best, strong marketing can take a product or service that...

Sieglinder Oeckel
Aug 273 min read


The Research-Backed Playbook for Restaurant Success (and Why So Many Fail)
The restaurant industry has long been surrounded by myths, especially the claim that “90% of restaurants fail in their first year.” The...
NETZ Webmasters
Aug 165 min read


Understanding daily popularity loss in nightlife
In the nightclub business, popularity is not a fixed asset. It’s a variable shaped by perception, experience, and positioning. The...
NETZ Webmasters
Jul 203 min read


WhatsApp Statistics 2025
WhatsApp statistics cover general insights into its global user base and growth, detailed stats about usage and behavior patterns.
NETZ Webmasters
Jan 312 min read


Why quality is your best long-term investment
In today’s market, it feels like the goal of marketing is just to be the loudest. There are advertisements everywhere, bold claims are...
NETZ Webmasters
Jan 12 min read


Análisis de tendencias de redes sociales para 2024
Tendencia #1 Conéctese con los usuarios de las redes sociales de una manera genuina. Para moldear con éxito la percepción de la audiencia...
NETZ Webmasters
Feb 17, 20244 min read


Social media trend analysis for 2024
Trend #1 Connect with social media users in a genuine way. In order to successfully shape audience perception and achieve sustained...
NETZ Webmasters
Jan 12, 20243 min read


Why your lead generation failed & what to do about it.
Due to the multifaceted nature of the digital marketing landscape, business owners may be uncertain about the specific digital marketing...
NETZ Webmasters
Oct 19, 20232 min read


Key conditions for maximizing lead generation services
Leveraging lead generation services is a powerful strategy for businesses trying to extend their client base and drive revenue. However,...
NETZ Webmasters
Oct 11, 20232 min read


Campañas de Email Marketing Más Oportunas
Cosas que debes tomar en cuenta para que tus clientes empiecen a abrir los correos que les envías y mas aun esperen con ansias...
NETZ Webmasters
Sep 22, 20212 min read


What advantages does WhatsApp Business offer me for my business?
WhatsApp Business provides a comfortable communication channel with a more humanized approach, without the complications that are...
NETZ Webmasters
Jul 15, 20215 min read


¿Qué ventajas me ofrece WhatsApp Business para mi negocio?
WhatsApp Business brinda un canal de comunicación cómodo con un enfoque más humanizado, sin las complicaciones que normalmente están...
NETZ Webmasters
Jul 15, 20215 min read


5 Ways to Get New Clients Online
You finally decided to start marketing your services online, Congratulations! Theres a number of things that can help you attract the...

Sieglinder Oeckel
Apr 28, 20211 min read


5 Ways to Get New Clients Online
For Restaurant Owners 1) A mobile-optimised website Considering restaurants are the most commonly searched local business on the mobile...

Sieglinder Oeckel
Apr 28, 20212 min read


How To Collect 1,000 Emails in 72 Hours with Less than a $100 in Facebook Advertising
How To Collect 1,000 Emails in 72 Hours with Less than a $100 in Facebook Advertising

Miguel Peralta
Apr 28, 20212 min read


¿Por qué es importante el mantenimiento del sitio web?
Todos sabemos la importancia de tener un sitio web bien estructurado. Pero simplemente tener el sitio en funcionamiento no es suficiente. La

Miguel Peralta
Apr 28, 20212 min read


Estrategia de gestión de redes sociales en 2020: en qué centrarse
Si su negocio no está presente y activo en las redes sociales, es muy posible que no exista en absoluto. Sin embargo, solo estar...

Miguel Peralta
Apr 28, 20213 min read
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